Leading with Expertise: BRSi’s COO Natalie Van Baale Talks RCM Challenges and Innovation on Outcomes Rocket
How BRSi’s agile, expert-driven approach is solving today’s toughest payer and operational challenges
In a healthcare environment marked by complexity, evolving payer rules, and mounting operational pressure, staying ahead requires more than technology—it takes experience, agility, and a deep commitment to solving the right problems. That’s exactly what BRSi delivers.
This week, our Chief Operating Officer, Natalie Van Baale, joined Saul Marquez on the Outcomes Rocket podcast to discuss what sets BRSi apart in today’s revenue cycle landscape.
Listen to the episode here: https://outcomesrocket.health/natalie-van-baale/2025/07/
“You have to know the questions to ask.”
One of the episode’s most powerful moments came when Natalie emphasized a crucial truth in revenue cycle management: “If maybe your clients don’t know exactly what the problem is, you have the expertise—and you know the questions to ask.”
This mindset is the core of how BRSi works. We’re not just processing claims or applying tech—we’re actively investigating, anticipating, and resolving root issues for our partners. And we’re doing it with a team that’s deeply experienced and deeply invested.
The BRSi Difference: People, Platform, and Persistence
Natalie shares how BRSi’s proprietary ARMS PRO® platform, long-tenured team, and flexible, client-specific workflows allow us to do what larger vendors can’t—quickly adapt to change. Whether navigating Medicaid reclamation, federal contracts, or commercial denials, BRSi’s approach is built for agility and accuracy.
Key takeaways from the episode:
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AI is powerful—but only in the right hands. Natalie outlines how AI tools must be guided by experienced professionals to be truly effective, especially in complex coding and documentation scenarios.
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Payer challenges are universal—and relentless. From authorization delays to clinical documentation denials, BRSi’s teams tackle these obstacles across Medicaid, VA, and commercial spaces alike.
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BRSi’s flexibility is unmatched. Larger RCM platforms often struggle to implement custom workflows quickly. BRSi’s nimble platform and problem-solving culture help clients get ahead—and stay ahead.
Why It Matters Now
Healthcare organizations are being asked to do more with less—fewer staff, tighter margins, more oversight. As Natalie puts it: “You’re trying to maximize revenue with limited resources, but the rules keep changing.” BRSi was built for this moment.
Whether you’re a provider dealing with mounting denials or a Medicaid agency trying to modernize reimbursement processes, BRSi has the tools—and the people—to help.
Catch the full episode with Natalie Van Baale on Outcomes Rocket: